内窥镜发展国内现状

The current situation of endoscopic development in China

　　内窥镜的发展历经 200 多年，按照临床需求及成像原理分类，内窥镜经历了 硬管式内窥镜、半可屈式内窥镜、纤维内窥镜和电子内窥镜四个阶段，从硬式形 态走向软硬兼备，从物理纤维传像进化至电子内镜时代，成为内镜医师“手”和 “眼”的延伸，并随着微创术式的不断更新以及临床需求的提升不断推陈出新。

The development of endoscopes has gone through more than 200 years. According to clinical needs and imaging principles, endoscopes have gone through four stages: rigid tube endoscopes, semi flexible endoscopes, fiber endoscopes, and electronic endoscopes. They have evolved from a rigid form to a combination of soft and hard, from physical fiber imaging to the era of electronic endoscopes, becoming an extension of the "hands" and "eyes" of endoscopists. With the continuous updating of minimally invasive surgical methods and the increasing clinical demand, they are constantly innovating.

　　内窥镜行业上游是零部件厂商，提供生产内窥镜所需的设备和材料等，如图像传感器、光学镜头、光源照明、机械装置等。内窥镜产品技术含量较高，上游设备供应商的技术水平革新，有助于推动内窥镜产品质量提升和创新研发。内窥镜行业中游是内窥镜研发和生产企业，目前国内内窥镜市场由外资主导，但国产品牌持续发展，市场份额逐渐提升。中游企业生产出来的医用内窥镜产品，可通过直接销售、代理销售、电子商务等渠道进行销售，产业链下游主要为终端医疗机构。

The upstream of the endoscope industry is component manufacturers, providing equipment and materials required for the production of endoscopes, such as image sensors, optical lenses, light source lighting, mechanical devices, etc. The technological content of endoscopic products is relatively high, and the technological innovation of upstream equipment suppliers helps to promote the quality improvement and innovative research and development of endoscopic products. The midstream of the endoscope industry is a research and production enterprise for endoscopes. Currently, the domestic endoscope market is dominated by foreign investment, but domestic brands continue to develop and their market share is gradually increasing. The medical endoscope products produced by midstream enterprises can be sold through direct sales, agency sales, e-commerce and other channels, and the downstream of the industry chain is mainly terminal medical institutions.

　　目前国内的内窥镜厂商的主要销售模式是：分销代理为主，直销为辅。国外内窥镜发展比较成熟，以奥林巴斯为例，其商业模式主要是 联合行业协会，将技术制定成行业标准，形成产业联盟;

At present, the main sales model of domestic endoscope manufacturers is distribution and agency as the main approach, with direct sales as a supplement. The development of endoscopes abroad is relatively mature. Taking Olympus as an example, its business model mainly involves collaborating with industry associations to formulate technology into industry standards and form industry alliances;

　　1、丰富产品组合，由产品生产上升到医院内镜中心整体规划;

1. Enriching product portfolio, upgrading from product production to overall planning of hospital endoscopy centers;

　　2、不设海外生产基地，核心产品本国生产，建立海外独立销售机制，培养分销渠道和专家;

2. Not establishing overseas production bases, producing core products domestically, establishing independent overseas sales mechanisms, cultivating distribution channels and experts;

　　3、以成本优势阻击模仿者，低端产品扩大市场产能。

3. Blocking imitators with cost advantages and expanding market production capacity for low-end products.

　　本文内容来自:内窥镜设备维修 如果您想了解更多关于本行业知识请认准:http://www.jiangrenyiliao.cn，欢迎您的到来！

The content of this article comes from: Endoscopic Repair Company. If you want to learn more about this industry, please read: http://www.jiangrenyiliao.cn Welcome to come!